The Marketing Executive Summery Essay Example | Topics and Well Written Essays - 750 words

The Marketing Executive Summery - Essay Example Also attempts should be made to increase the levels of purchases made by using the marketing techniques as a purchase - decision drivers (Jobber, 2004). The major recommendation for the company is to use marketing in an appropriate fashion to maximize the number of people that they can reach out to and help building a strong and high level of brand awareness. The marketing plan for GGI allows the company to have a number of marketing metrics. Considering the use of direct marketing for the business, GGI would need to have measureable metrics for the various categories of marketing. For instance, email campaign has been effective by linking the number of click through that have come from the emails sent out and linking each of the sales that have been made with the click through from the emails. This can help provide the company with clear statistics of the number of customers that have been got from the campaign. Companies have the option to find stats of the number of emails that have been send out, of which how many have reached the recipients. Also how many have been opened by the recipients and finally how many people have clicked through from the emails and have visited the website (Bearden & Laforge, 2003). Also the direct marketing can also be measured in similar ways. The company can also use video marketing and pod casting. The video marketing or the pod casts, the evaluation method for this marketing technique is to keep a constant check on the total viewership and also on the total subscription earned from this source. It is also important to keep track of the total number of click through from the videos and how many customers have made orders looking based on these click through. Each of the above mentioned modes and techniques of marketing have different levels of affects that they would create on the revenues and the response earned from the customers. Hence it is important to evaluate each of the methods and

Article reviews Assignment Example | Topics and Well Written Essays - 500 words - 1

Article reviews - Assignment Example The author admits that technology has managed to generate a long chain of social networks but regrets that the manner of communication in those links has not been as effective as in the past. Lately, people communicate via email and phones even to the closest ones who they should interact with face to face such as family and close friends. An instance is a case where a child writes a requisition note and sends it to the parent’s email. It indicates the detachment that has evidently been brought by new communication mediums. Families have broken away from the traditional systems and cultures where they could gather around a table for dinner as they discussed issues affecting them. Nowadays, an individual just needs to go behind a computer and share their problems online. The author is, therefore, appealing to the community to abandon the ineffective technology-aided communication and reincorporate the traditional methods that enhanced attachment. To solve this, it is in order for some of the traditional cultural ways of interaction to be revisited and reintegrated back into the modern life. The community should move from digital interactions to real face-to-face co mmunications. The author, in this article, explores some of the negative effects information communication technology (ICT) has brought to learning. This article addresses this issue by giving a practical instance in which classroom sessions have been interrupted profoundly by the many electronic gadgets that students use to surf the internet with. Freedman, appreciates the fact that technology is a real advancement that has improved lives. However, the trend of excessive internet obsession has brought more harm than benefits in classroom learning. A case is highlighted of a war that raged on between the teacher and a student in which the lecturer had to smash the leaner’s phone to show how much serious he intolerant he was with the issue. The author